MLTA » Tourism Conference

2018 Pure Michigan
Governor's Conference On Tourism

Tuesday, March 27 - Thursday, March 29
Grand Rapids, Michigan

The 2018 Pure Michigan Governor’s Conference on Tourism is packed with unique events, speakers, exhibitors and more! The Governor’s Conference on Tourism focuses on diversity of staff, management and leadership that make up our industry, while also diving into the many critical facets of hospitality. Mark your calendars for an experience you don’t want to miss, which will open your eyes to how Michigan continues to set the national standard!

New To This Year's Conference!

MLTA brings you a conference that you’ll never forget! The Pure Michigan Governor’s Conference on Tourism pulls out all the stops with special guests, energetic workshops and in-depth knowledge. Attendees will depart this year with actionable takeaways and new found passion and excitement. Are you ready to get fired up?

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XYZ Workshops

Take a deep dive into the strategies and critical thinking that can transform your workplace. These workshops featuring Sarah Sladek, founder and CEO of XYZ University, will focus on talent generation, and give you strategies and tactics to put in place in your organization.

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Shirt Sleeve Sessions

Roll up your sleeves and take on the issues in your industry that are most important to you! This session is an opportunity to ask questions, share experiences and contribute solutions with peers from across the state of Michigan. Don’t miss out on learning new skills and networking with peers during these curated sessions.

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Tuesday, March 27 - Thursday, March 29 in Grand Rapids, Michigan

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Speakers

FireUp Sessions

2018’s Pure Michigan Governor’s Conference on Tourism is fired up to bring you sessions that will go beyond inspiration and include actionable takeaways. Your excitement will continue well beyond the conference and spill over into where you work, through new skills and implementations!

Shirt Sleeve Sessions

The Shirt Sleeve Sessions are new this year, giving you the chance to meet with well-rounded colleagues from across the state. "Roll up your sleeves" and dive deep into the issues important to you. Ask questions, contribute to discussions and share your experiences. These curated sessions solve real problems!

Schedule Highlights

Day 1

MARCH 27, 2018

Register for an Edutour to discover what makes our amazing host-city so special! These local adventures will take you from gorgeous gardens to the vibrant culture and diverse community surrounding greater Grand Rapids.

Day 2

MARCH 28, 2018

Attend a Shirt Sleeve Session and roll up your sleeves to take on the issues in your industry that are most important to you! Ask questions, share experiences and contribute solutions with peers from across the state during these curated sessions.

Day 3

MARCH 29, 2018

Hear from Dave Lorenz, Vice President of Travel Michigan at the Michigan Economic Development Corporation. Using his 15 years of experience with Travel Michigan, Lorenz will give an update on the industry and what's around the bend in the coming years.

EduTours

EduTours give you the chance to experience the amazing host-city of Grand Rapids at the 2018 Pure Michigan Governor's Conference on Tourism. Pick from an array of opportunities that will show you the pieces of Grand Rapids that make it so unique.

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